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Advertising Attribution Modeling in the Movie Industry

Models advertising attribution for the movie industry, presented at StanCon 2017.

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By Victor Lei , Nathan E. Sanders , Abi Dawson
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This paper was originally published in in StanCon 2017 Proceedings in 2017.

Full Citation (AAS Style): Lei, V., Sanders, N., & Dawson, A. 2017, StanCon 2017 Proceedings.

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